Someone recently shared some user research insights gathered during the current Covid-19 driven lockdown. They were wondering whether they should change their long-term product strategy.
In general, people are poor predictors of how change will affect their lives. The lockdown places people in a situation of unplanned isolation (alone or with family) & unusual stresses. This has a strong bias on any response they give – how their lives have changed and what they would do differently once the lockdown lifts. It’s easy to infer a strong desire for change based on this.
Once the lockdown lifts, a vast majority will find new stresses to cope with. The context will differ, and so will their behaviours & responses.
It would be wiser to get responses for a period of time post the lockdown, map these against the responses given now & then decide what holds.
The truth of ‘What people say and what they do are different’ is much stronger in times of high stress.
As a business head or product manager, unless you can quickly take advantage of insights gathered now, or see a large shift that’s supported by other evidence, don’t rush to make any lasting changes to your roadmap.