We help firms build better products & businesses.

Building products is tough. And ensuring it leads to a successful business is even tougher.

At The Better Product Studio, we have helped some of the world’s best brands build their product strategic thinking, delightful customer experiences and their teams and cultures.

Shrinath V, Founder, The Better Product Studio
Stack of wood representing growth

Brands we have helped

GE Digital, Volkswagen IT services, Google, Great Learning, Flipkart logos

Product management consulting – strategy, innovation & workshops

The long slog

The world sees the outcome – a successful product.

But a lot goes into getting things right. Identifying the right problem to solve profitably, building the right team, getting the right way of working, getting go-to-market and messaging right, setting pricing, working with sales…the list goes on.

No wonder so many products don’t quite make it.


Some Areas we help with


Product discovery

We conduct structured product discovery process to identify key problems to solve.

We also coach teams on the journey from an idea to building and launching a product.

Product Strategy

We help firms plan product evolution based on market, internal and competitive forces..

Product mindset

Building products requires teams to think differently. We help build a strong product mindset and culture through consulting, workshops and training. 

One of the best coach, consultant and trainer!!

Deep knowledge, high energy levels and approachable … that’s what makes Shrinath the first choice !!

Vaibhav Bhalde

Quality CoE & Technical Training Head, Volkswagen IT

Our experience spans B2B and B2C domains

Mobility, Location Services, Clean Energy, Smart homes, IoT, Machine Learning, Next Billion Users

Clients we love working with

High Energy startups

We have mentored startups across multiple countries on product and growth strategies as part of the Google for Startups program.

Firms pivoting to products

Services firms that look to build products often overlook structural impediments. We provide expert advice on productizing services.

Global product teams

We coach product teams in MNCs on building/marketing products. We also provide design and product management consulting.

Case studies

Problem discovery in the renewable energy space

We helped a client who had built a machine learning platform for renewable energy to better understand the market and win new global clients.

Our work involved structured problem discovery, identifying the core issues we could solve for, creating the right positioning and helping define the product roadmap, and driving sales efforts to win clients.

Product design & investor pitch deck for a smart switch startup

A Silicon Valley based startup had designed a smart switch prototype, and were looking to build a good user experience and an investor pitch to raise money.

We built a world-class user experience for their app and created a crowdfunding strategy as part of their fund-raising plans.


Digital suite of products for a socio-economic data firm

A leading socio-economic research firm had built a unique methodology to estimate demographic data on a 1 sq km basis.

We helped them define and build a suite of digital products to best harness value of their data.

The project led to a successful acquisition of the firm by a global research firm.

Keynotes, workshops, coaching.

Your teams. Better skills.


The Better Product Studio conducts targeted in-house (and remote) workshops for your teams using your real-world challenges.

Shrinath talking at Google Developer Fest 2018

Let’s get started building better products

Here’s how we help


Launching a new product or business line? Looking to enter a new market? Want to integrate machine learning in your strategy? We provide expert consulting for your challenges.

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Looking for more creative ways to engage prospects or improve your product? We design memorable experiences to help win more business. For products, marketing, and sales.

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Looking to upskill your team or brainstorm on a problem? We run private workshops for your teams to help them address specific issues. And follow up with coaching, if required.

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I’m Shrinath, founder of The Better Product Studio.

Over the last twenty years, I have helped the some of the world’s best firms as well as early stage startups analyze problems, build the right strategies and products, and improve metrics that they and their customers care about. 

I take a practical, jargon-free approach to help you grow your business by solving key problems while keeping it fun for you and your users .


Honestly, I always thought of Product Management as a difficult discipline of making Science, Engineering and Art meet and more of the later driving the other two. That is only until I met Shrinath and attended his brilliant workshop on Product Management.

Refreshingly a very different style of engaging the class with practical drill rather than just theory!

Hands on, meticulously planned practical sessions combined with instant feedback and engagement. Shrinath’s style of coaching didn’t leave anyone with any ambiguity throughout the program. Ideation till GTM, I bet you will come out with something your own solid!

I strongly recommend anyone who wants to deep dive in Product Management to engage with Shrinath

Radhakrishnan Rajagopalan

Global Head - Customer Success, Data & Cognitive, MindTree

Let's get started building better products and teams

Send us an email with your product or idea and the issue you're looking to resolve.


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